What Is SEO and Why It Is Extremely Important in Real Estate

Is your real estate SEO strategy firing on all cylinders? Can you confidently say that you are pulling out all the stops to ensure you stand out from your competition? Because if you’re not, you don’t need anyone to tell you that your competitors are likely trying. 

Whether you run a small real estate agency or a big corporation, having a robust real estate SEO strategy is a must-have these days. 

The good news is that in the digital marketing world, you’re not competing against thousands of individual agents. These days, going hyperlocal is where the real business opportunities lie. 

Let’s take a look at what is real estate SEO and why it’s so crucial for the success of your real estate business. 

 

What is real estate SEO?
Most home shoppers start their home buying journey by looking for properties online. Implementing an effective real estate SEO strategy means that your listings will appear in the search engine results. 

What makes a successful real estate SEO strategy?

Having a website that provides valuable content to its users will help establish it as a credible and authoritative site. Search engines like Google see how users interact with you and will rank your site accordingly. 

The importance of SEO for your real estate business

The days of agents chasing after clients and cold-calling them are waning. These days, successful realtors use their websites to attract clients in a cost-effective way. Using local real estate SEO strategies can help establish you as a local area expert. 

Showcase IDX includes SEO best practices

Every few months, Google rolls out a major update to their search algorithms. These are the factors that determine how to rank content that users find valuable. However, trying to keep up with these changes and running a competitive real estate business is really a fool’s errand. 

That’s why the Showcase IDX plugin for WordPress was designed using Google’s generally accepted best practices right out of the box. In fact, our IDX is also deeply integrated with the WordPress platform and adheres to its own codebase and processes. 

In the end, you get a powerful yet easy-to-use IDX plugin solution that search engines love and which integrates seamlessly with the WordPress platform. 

 

• SEO-optimized page rendering:
  Showcase embeds hot sheets that are highly valuable to the community pages which helps them stand out over your competitors.
  
  
• XML Sitemap:
  Every single website included in your Showcase IDX account gets its own XML Sitemap generated so Google can find and crawl your site.
  
  

• Showcase IDX won’t break your site:
  Showcase was built from the ground up using WordPress best practices. This means you can use IDX seamlessly without having to worry about your site breaking.
  
  

• Other SEO factors:
  We all know Page Load Time and Bounce rate are important SEO ranking factors. Using the Showcase IDX plugin ensures that your pages load lightning quick and the content is highly relevant and valuable to your users.
  
  
• Generate leads on autopilot:
  When users browse properties on your website, they will be prompted to register their contact information. In other words, you’re getting a high-quality lead with which you can start a discussion. 

 

As you can see, using the Showcase IDX plugin can be an essential tool for your long-term real estate SEO strategy.