On-line retailer Want falls in 2020’s worst debut for large U.S. IPO


On-line retailer Want fell 16% in its buying and selling debut Wednesday, in a extra muted start to life as a public company than for DoorDash and Airbnb final week.

Shares of Want opened at $22.75 apiece, under the $24 they have been offered for in its $1.1 billion preliminary public providing. The shares closed at $20.05, giving the corporate a price of at roughly $14 billion on a totally diluted foundation, which incorporates choices and restricted inventory models in addition to the excellent shares listed in its filings.

Want, the thirty first on a U.S. change to exceed $1 billion this yr, scored the worst debut of that group, based on information compiled by Bloomberg. Its itemizing follows final week’s blockbuster buying and selling debuts by DoorDash and Airbnb. DoorDash soared 86% after its $3.14 billion providing, whereas Airbnb closed its first day up 113% after a $3.83 billion IPO together with so-called greenshoe shares.

Market volatility needs to be anticipated within the first few days and weeks of buying and selling and gained’t detract from the corporate’s long-term give attention to serving bargain-hunters on a web site designed for shopper discovery, Peter Szulczewski, chief govt officer of San Francisco-based Want mother or father ContextLogic, stated in a Bloomberg TV interview.

“We’re very a lot centered on the long run,” Szulczewski stated. “If we simply give attention to that, in the long term the markets will reward us.”

Investor ‘Lesson’

Shares of each DoorDash and Airbnb have fallen this week, which can have been an element within the lukewarm reception for Want, stated Kathleen Smith, principal and supervisor of IPO change traded funds at Renaissance Capital. Smith stated the efficiency of final week’s listings “teaches traders a lesson” about shopping for on the open.

Want can also be a part of a aggressive panorama. Whereas e-commerce shares have traded properly this yr, some traders examine Want to Amazon.con Inc., which Smith stated has an analogous development fee. “If I can personal Amazon, why ought to I personal Want?” she added.

At its IPO worth, Want would commerce at about 4 occasions its projected 2022 gross sales, based on an individual acquainted with the matter. Amazon trades at 3.6 occasions its 2021 gross sales estimates, based on information compiled by Bloomberg. EBay Inc. trades at 3.37 occasions the identical metric. A consultant for Want declined to remark.

Want board member Hans Tung, a managing associate at GGV Capital, stated he isn’t nervous about competitors with Amazon. “I made my dwelling as a enterprise capitalist who guess on being anti-Amazon,” he stated.

Tung stated he additionally wasn’t involved concerning the the primary day of buying and selling. He famous that Peloton Interactive Inc., wherein he was additionally an investor, fell in its debut final yr and is now buying and selling at greater than 4 occasions its IPO worth. GGV isn’t promoting any shares in Want, he stated. Tung in contrast Want to Pinduoduo Inc., the Chinese language e-commerce firm that has risen 665% since its 2018 U.S. debut. The sturdy inventory market efficiency of brick-and-mortar chains Dollar General Corp. and Dollar Tree Inc. present the potential for the area of interest, he stated.

Report December

On-line lender Upstart Holdings Inc. rose 47% in its buying and selling debut Wednesday after pricing its IPO on the backside of a marketed vary to boost $240 million. Upstart, based mostly in San Mateo, California, closed its first day with a market worth of $2.14 billion. Greater than $22 billion has now been raised in IPOs on U.S. exchanges in December — a report for the month. The 2020 whole is now greater than $174 billion, additionally an all-time excessive, the info present.

Two different consumer-oriented, web-based firms, on-line video-game firm Roblox Corp. and installment loans supplier Affirm Holdings Inc., are additionally pursuing IPOs. Roblox advised its staff that it was delaying its IPO until next year.

Want differentiates from different on-line retailers by specializing in worth aware customers, based on its filings.

Based in 2010 by Szulczewski and Danny Zhang, who met on the College of Waterloo in Ontario, Canada, Want connects sellers to potential patrons of all the pieces from clothes to digital items and kitchenware. ContextLogic owns different on-line marketplaces, together with Geek, Mama, Dwelling and Cute, based on the Want web site.

Gross sales, Losses

Want’s losses, in addition to its gross sales, have elevated throughout the coronavirus pandemic, based on its filings. It had a internet lack of $176 million on income of $1.7 billion throughout the first 9 months of this yr, in contrast with a internet lack of $5 million on income of $1.3 billion throughout the identical interval in 2019.

The providing was led by Goldman Sachs Group Inc., JPMorgan Chase & Co. and Bank of America Corp. The shares are buying and selling on the Nasdaq International Choose Market underneath the image WISH.

Extra must-read tech coverage from Fortune: