The Sales Funnel For Effective Online Marketing
The sales funnel has been a fundamental part of business and marketing for many years. It appears that the subject of funnels in Internet-based business is becoming more and more common.
It is clear that people want to know more about this concept and the ways they can apply it in their online businesses marketing efforts. Continue reading to learn more about the sales funnel and how it can be used to effective Internet marketing.
The Sales Funnel - What is it?
No, a marketing funnel isn't a real funnel. The marketing concept employs the term "funnel" to describe the sales process from beginning to end. It is a wide opening for customers who are called "Unqualified Prospects" at the top, and a narrower opening for sales conversion at the bottom. It's a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also called people who are not qualified are at the top of the funnel. These are people who may need your product or service but have never been approached before. You'll have many offers and sales activities in the future, and you'll also have customers who've purchased your product/service.
The efficiency of a lead generation funnel comes from its ability to permits you to monitor the potential prospects' actions during different stages of the extended sales process. It's possible to predict the number potential customers using the sales funnel by knowing the numbers of prospects who are qualified throughout the process.
The sales funnel lets you to determine where your sales process is not working and where it is being successful. It can also help you determine if your campaign isn't reaching the right customers. This information will help you determine what your primary focus should be and how you can keep sales at the right level. It is a tool to monitor and evaluate the sales process of your customers.
The Sales Funnel Top Front - End
The top part of your sales funnel will require the most constant testing and will be the most active. There is no limit of front-end concepts. Your imagination and resources are the only limitations.
The main goal of the front-end will be to draw potential customers and convert them into buyers later in the sales process.
When a potential customer opts-in to your offering, they are "qualified". This is when in the sales funnel where the prospective customer, or "Unqualified Prospect" becomes a qualified lead because they have taken an action that actually demonstrates that may have enough interest to purchase the product or service you offer.
Your front-end should be able to bring targeted traffic to your website or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the best ways and tools to accomplish this.
There are many methods to "qualify" one of them,"qualify" the "Unqualified prospect". One of the most effective is the use of a squeeze page that allows you to provide something valuable that is relevant to your product or service which people can receive at no cost or at a at a significantly reduced cost in exchange in exchange for their name and email. The products offered vary from video and newsletters to e-mail courses, eBooks, related reports and more.
The front end of your sales funnel is the point where potential customers are attracted to you. What about the back-end of your sales funnel?
The Back-End, or Bottom of The Funnel
The back or bottom of the sales funnel is where most sales and profits are generated. This is where you will find your most expensive products. These products are generally relevant to the exact same niche, but presented in different formats such as audio or video live interaction, private consultation.
The main difference between front and back-ends lies in the kind of client as well as the cost of the product/service being provided.
While it's the case that only 1 percent of the people who access the front end will be able to connect to your back-end system, this tiny percent may not be of any significance. This is fine, as this tiny segment will be investing more money.
Although front-end products and services may be less expensive than $100 but back-end products and services typically cost in the hundreds or thousands. The bottom or back-end of your sales funnel is the primary source of income for an Internet company. It's also the most predictable area of the sales process.
As I mentioned, the sales funnel may be as simple or as complicated as your creativity or resources allow.
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