Blog SEO: 5 Best Practices For Your Blog Content
It is important to keep in mind that having a robust online presence goes beyond the search engine results. Organic search results are, in many respects, the lifeblood of the web business world.
Google is known for being secretive about the algorithms for ranking in search results they use. They modify their algorithm regularly. SEO experts are also aware of this. When Google makes a change, seo san diego experts are keen to make assumptions about how they can alter their SEO strategy to suit the powerful Google bots.
1. Image alt text optimization
Image alt text has been a key component of SEO for quite a while. Since the past few years, we've seen the amount of discussion about Google making use of machine learning to figure out what an image is and what it's about. It was this that was the primary job of image alt text in the first place.
The use of strong alt text on images on your website will not make you lose any, no matter how advanced the AI-powered techniques for image identification are. It's important to understand that machine learning is a modern concept. While image alt text may be obsolete in five to 10 years (maybe sooner) optimizing your photos the "old fashioned method" is a smart way to be secure.
2. Prioritizing authority in content is the top priority
Content "authority" is a vague concept that has existed since the inception of SEO. Google is, naturally, seeking to provide users with the most trusted and reliable content based on their queries.
Following the August 2018 Medic Core upgrade it became clear that the Your Money Your Life industry required to put E-A T first (Expertise Authority and Trustworthiness) in their content.
3. Making content that is more extensive
John Mueller says that the amount of words used in a document does not indicate its quality. "Word number is not an indicator of quality. Some pages have a lot of words that don't mean anything."
This being said, do not believe that Google ranks your website solely based on the number of words it contains. Short-form content has the same possibility of ranking as long-form content.
4. Take AMP into consideration
John Mueller stated publicly one year ago, that AMP was not a ranking component.
AMP is now a necessity due to the increase of mobile-based searches.
In 2018, one of Google's biggest updates was the release of its mobile-first index. There has been speculation since this time that AMP could have an effect on rankings.
So is it worth the investment? Are AMP pages worth the investment?
The adoption rate currently is at an all-time high. In the last year, AMP was adopted by 31 million domains. The emphasis of SEO is shifting away from computers on desktops towards mobile devices. The longer you delay deciding to apply for AMP and AMP, the more you'll get left further behind.
5. LSI Keyword Targeting, however not to be used in ranking
Semantic Latent Keyword Indexing does do not impact your search engine rankings. By selecting LSI terms with care will assist you in covering important information that's relevant to the phrases and keywords you're looking for. You'll be able to rank well for relevant keywords and avoid penalty penalties for keyword stuffing.
If your website doesn't contain LSI keywords, Google will have difficulty determining SEO relationships and overlaps that exist between the website's content. LSI keywords are critical for aiding Google robots comprehend your message and the relevance to user intent, rather than trying to incorporate similar keywords and phrases throughout your content.
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